KANEKO
KEN
Illustrator &
Advertising Creative
based in Singapore
From photographing chemical fires
to drawing for craft beer bars,
I now help global brands export
google slide decks without losing
the layout.
Ogilvy WPP@CP
(Aug’24 — Present)
TBWA\Singapore
(Jul’21 — Aug’24)
Mullenlowe Singapore
(July ’19 — March ‘21)
Edelman Singapore
(July ’18 — July ‘19)
fFurious Studio
(3 months Internship)
EmailColgate Purple Serum 2025 Launch
Colgate
PUMP,PURPLE,SMILE!
Ditching the clinical white coat for a full-blown fashion shoot, this campaign turns Colgate's first purple serum into the ultimate beauty drop. The catchy "Pump, Purple, Smile" mnemonic does the heavy lifting—instantly teaching the new pump-action format through a beat rather than a boring manual.
It’s oral care with main character energy, transforming a daily routine into a hype-worthy moment.
Launch Film
KOL Hybrid Content
Social Content Pillars
Credits:
Client: Colgate
Agency:WPP@CP
ECD: Kenny Choo
CD: Malcolm Wee
Senior Art Director: Ken Kaneko
Senior Copywriter: Samantha Young