KANEKO
KEN
Illustrator &
Advertising Creative
based in Singapore
From photographing chemical fires
to drawing for craft beer bars,
I now help global brands export
google slide decks without losing
the layout.
Ogilvy WPP@CP
(Aug’24 — Present)
TBWA\Singapore
(Jul’21 — Aug’24)
Mullenlowe Singapore
(July ’19 — March ‘21)
Edelman Singapore
(July ’18 — July ‘19)
fFurious Studio
(3 months Internship)
EmailColgate Purple IU 2025 Launch
Colgate
IU’s Beauty Hack
Tapping into the global K-Wave, this campaign enlists K-Pop icon IU to redefine oral care as a coveted beauty step rather than a mundane chore. By positioning Colgate Optic White Purple as a "color-correcting beauty hack" similar to k-beauty products, the creative bridges the gap between the bathroom sink and the vanity table.
With high-fashion visuals and IU’s seal of approval, the campaign successfully transforms a functional toothpaste into a viral cosmetic essential, proving that the secret to an idol-worthy glow-up is just one purple squeeze away.
Launch Film
Credits:
Client: Colgate
Agency:WPP@CP