Spotify Wrapped 2022

2022 Wrapped is a celebration of the year gone by and an invitation to join in on the fun. It’s all about the two-way connections that bring millions of creators and fans together through audio every day.

This year we celebrated #Wrapped2022 by playing with our listeners. We executed play differently based on local insight from our markets on how the locals interpreted play.

Walk Your Wrapped 

Using the local slang “Si Paling...” which loosely translate to “The most...” we got our listener to flex their Wrapped Listening Personalities with a virtual catwalk at one of Indonesia’s biggest music fests – Djakarta Warehouse Project.

Wrapped
Playground

Meanwhile in the Philippines we brought the idea to life with local games and game shows that let everyone play with their Wrapped Results.

Wrapped Filters

We created filters on Stories and Tiktok for everyone to strut and show their LIstening Personality with the world.

3D Billboards

We created interactive billboards that resonated play with the local markets.