Client: Sunsilk 
Agency: TBWASingapore




Shine Simplified

Healthy, Black and Shiny hair is simple with Sunsilk Blackshine. 

For Sunsilk’s latest Blackshine TVC we show the struggles Indonesian women face trying to maintain their black and shiny hair.

This film also kick starts Sunsilk transition out of it’s previous brand world into a more realistic, fun and relatable space. 

TVC (Indonesia)

TVC (Bangladesh)