SAW24:
Art Takes Over You

Globally, Singaporeans are known for their tremendous work ethic, even ranking first as the world’s most overworked nation in 2022. But beneath our futuristic and industrious façade, at our core, we’re always ready to marvel at the wonders the world can offer. And it’s what pushes us to find new ways to grow, and to embrace innovation at every turn.

So this year, we want to take it a step further and not just show how art takes over Singapore, but Singaporeans too. In other words, we’re going to show the world how art takes over (you).

Character Design

Visually, we want to translate that sense of wonder as art takes over through simple yet striking graphics.

Which is why we created a series of characters embodying the different emotions people feel when they encounter art. Most of all, we want the world to see the unique kind of wonder that makes Singaporeans who we really are.

OOH

Thingamabobs