Client: Spotify
Agency: One Club for Creativvty

Spotify: Spot the Pod

Portfolio Night All-Stars 2019

To encourage listeners to explore the world of podcasts, we created a campaign that celebrated the spirit of rediscovering ourselves and the world around us.

In our global catalogue of emotions, experiences and conversations, there is a podcast for everyone. All we have to do is listen.

Credits to my fellow All-Stars Team Aastha (Chicago), Violet (Beijing) and Florencia (Peru).

Spotify Google Maps Widget

Spotify teams up with Google Maps to provide travelers a podcast, allowing them to discover more about their destination on the way. So if I we’re to take a 39 minute commute to Coney Island, I could activate the widget and receive a podcast about Coney Island.

Out of Home

We’ll use clear billboards to frame existing scenarios to show people that there’s something new to discover in the same neihgbourhoods they see everyday with a podcast.

Spotify AR Filters

And using image recognition and instagram stories, listeners can rediscover the same old stories with podcast suggestions. They can then share their discoveries through their stories, to promote others to explore their own day-to-day through podcasts.

Spotify: Spot the Pod

To encourage listeners to explore the world of podcasts, we created a campaign that celebrated the spirit of rediscovering ourselves and the world around us. In our global catalogue of emotions, experiences and conversations, there is a podcast for everyone. All we have to do is listen.

Spotify Google Maps Widget

Out of Home

Spotify AR Filters

About

Home

To encourage listeners to explore the world of podcasts, we created a campaign that celebrated the spirit of rediscovering ourselves and the world around us.

In our global catalogue of emotions, experiences and conversations, there is a podcast for everyone. All we have to do is listen.