FWD
Press play

“Press play” is a call to action to inspire and enable people to go out and press play on all the things that they are holding back on. For the campaign we searched all across Asia to find real stories of people who are doing this, which took us on a journey across Asia from the snowy slopes of Japan to the mountains of Chiang Mai.

Credits:
Executive Creative Director: Andy Grant
Creative Directors: Loo Yong Ping
ACD Copy: Julian Gutierrez
Copywriter: Yashanti Yap
Art Director: Ken Kaneko, Vania Limantara, Goh Su-Lynn
Production: Sixtoes Singapore, AIRBAG Australia