Client: National Arts Council
Agency: TBWASingapore
Agency: TBWASingapore
SAW24:
Art Takes Over You
Globally, Singaporeans are known for their tremendous work ethic, even ranking first as the world’s most overworked nation in 2022. But beneath our futuristic and industrious façade, at our core, we’re always ready to marvel at the wonders the world can offer. And it’s what pushes us to find new ways to grow, and to embrace innovation at every turn.
So this year, we want to take it a step further and not just show how art takes over Singapore, but Singaporeans too. In other words, we’re going to show the world how art takes over (you).
So this year, we want to take it a step further and not just show how art takes over Singapore, but Singaporeans too. In other words, we’re going to show the world how art takes over (you).
Character Design
Visually, we want to translate that sense of wonder as art takes over through simple yet striking graphics.
Which is why we created a series of characters embodying the different emotions people feel when they encounter art. Most of all, we want the world to see the unique kind of wonder that makes Singaporeans who we really are.
OOH
Thingamabobs
Client: Sunsilk
Agency: TBWASingapore
Hair Drama
TVC (Philippines)
TVC (Indonesia)
Client: Sunsilk
Agency: TBWASingapore
Shine Simplified
Healthy, Black and Shiny hair is simple with Sunsilk Blackshine.
For Sunsilk’s latest Blackshine TVC we show the struggles Indonesian women face trying to maintain their black and shiny hair.
This film also kick starts Sunsilk transition out of it’s previous brand world into a more realistic, fun and relatable space.
For Sunsilk’s latest Blackshine TVC we show the struggles Indonesian women face trying to maintain their black and shiny hair.
This film also kick starts Sunsilk transition out of it’s previous brand world into a more realistic, fun and relatable space.
TVC (Indonesia)
TVC (Bangladesh)
Client: Spotify
Agency: JUICE Singapore
Agency: JUICE Singapore
Spotify Wrapped 2022
2022 Wrapped is a celebration of the year gone by and an invitation to join in on the fun. It’s all about the two-way connections that bring millions of creators and fans together through audio every day.
This year we celebrated #Wrapped2022 by playing with our listeners. We executed play differently based on local insight from our markets on how the locals interpreted play.
This year we celebrated #Wrapped2022 by playing with our listeners. We executed play differently based on local insight from our markets on how the locals interpreted play.
Walk Your Wrapped
Using the local slang “Si Paling...” which loosely translate to “The most...” we got our listener to flex their Wrapped Listening Personalities with a virtual catwalk at one of Indonesia’s biggest music fests – Djakarta Warehouse Project.
Wrapped
Playground
Meanwhile in the Philippines we brought the idea to life with local games and game shows that let everyone play with their Wrapped Results.
Wrapped Filters
We created filters on Stories and Tiktok for everyone to strut and show their LIstening Personality with the world.
3D Billboards
We created interactive billboards that resonated play with the local markets.
Walk Your Wrapped
Indonesia Activation
Indonesia Activation
AR Filters
Client: FWD
Agency: TBWASingapore
FWD
Press play
“Press play” is a call to action to inspire and enable people to go out and press play on all the things that they are holding back on. For the campaign we searched all across Asia to find real stories of people who are doing this, which took us on a journey across Asia from the snowy slopes of Japan to the mountains of Chiang Mai.
Brand Launch Film
Individual Stories
Individual Stories